Memory loss: Disrupting daily life. A national dementia campaign

Memory loss: Disrupting daily life. A national dementia campaign is a project of the Australian Multicultural Foundation (AMF) and was a Dementia Community Support Grant Program funded through the Australian Government, Department of Health and Ageing under the Dementia Initiative, 2009. The AMF in collaboration with SBS radio developed the health campaign to promote awareness of dementia in the following community language groups: African, (English), Amharic, Dari, Persian-Farsi, Somali, Sudanese (Arabic), and Burmese. The campaign involved delivering a series of dementia awareness announcements broadcast through SBS in-language radio programs over two- three month periods.

The following resources can be downloaded

Written translation of the dementia campaign scripts in six languages

The dementia scripts were tested through community consultations over several months.  Each community group tested the three scripts to determine the most appropriate format and to ensure that the information was accessible and relevant. Community groups chose the scripts that best reflected their needs and that were relevant and culturally appropriate.

Amharic
Somali
Dari
Persian - Farsi
Arabic - Sudanese
Burmese

Audio of the community announcements

The translated written scripts were recorded for SBS national radio language programs and broadcast as community announcements over two-three month periods. The community announcements were produced for seven language programs including;

African - English
Amharic
Somali
Dari
Persian - Farsi
Arabic - Sudanese
Burmese

CD of the audio version can be accessed by contacting Lynn Cain on 9347 6622.

A model of delivering health messages to newly arrived communities

The model is based on the findings of the Australian Multicultural Foundation (AMF) Project Memory loss: Disrupting daily life: A national dementia campaign. Click here to download.